The DDA Real Estate Turkey Broker Standard: What We Check in Our Brokers
Every agency says nice things. That's why we don't take our brokers at their word, we check them. DDA Real Estate Turkey runs a mystery shopper program: posing as regular Clients, they contact our brokers through the website, messengers, and social media, and evaluate their work from the first message to the deal proposal.
Here are the criteria we use to evaluate every broker:
1. Speed. How quickly the broker contacted the Client after the inquiry.
2. First impression. Whether they introduced themselves politely and inspired trust and a desire to continue the conversation.
3. Purpose of purchase. Whether the broker found out why the Client is buying and explained why it matters.
4. Video meeting. Whether the broker offered a call and how quickly.
5. Meeting quality. How the broker looked, whether they could be clearly seen and heard, and whether they presented properties with photos and descriptions.
6. Justification. Whether the broker explained why these particular properties suit this particular Client.
7. A specific offer. Whether the broker offered to reserve a property that achieves the Client's goal.
8. Next steps. Whether the Client understands what to do next.
9. Trust. Whether the Client feels like trusting this broker, and if not, why.
10. Follow-up after the meeting. How the broker behaved during the week after the call: whether they followed up and answered questions.
11. Confidentiality. Whether third-party agencies started calling the Client after they reached out. Your contact details stay with us only, and we specifically check this.
12. Overall impression. What the Client would like to change, add, or remove.
We review the results of each check with the broker personally. This way, the standard isn't just words in a presentation, but everyday practice.